OneCinema GmbH, a trusted software partner for over 500 cinemas across 13 countries in Europe and North America, and Nordisk Film Cinemas, one of the leading cinema chains in the Nordics, have announced the successful rollout of OneCinema’s cloud-native digital signage solution across Scandinavia. 

Spanning all 47 Nordisk Film Cinemas locations in Denmark, Norway, and Sweden, the deployment was completed on schedule and seamlessly integrated into day-to-day operations, marking the platform’s first major installation in the Nordic market. 

“A deployment of this scale across three countries is a result of the great synergy between our two technical teams”, explained Jan Rasmussen, Head of Screen Technology at Nordisk Film Cinemas. “By launching OneCinema Signage circuit-wide, we will fully automate our campaign management, reducing our team’s workload while elevating the cinema environment for our audiences.” 

The OneCinema Signage infrastructure is a full cloud-native enterprise platform. By communicating directly from the cloud, it completely eliminates the need for costly local server infrastructure at any site, running natively with Nordisk Film Cinemas’ existing hardware. The solution runs seamlessly across Android-based players, Samsung Smart Signage, and LG webOS professional displays. 

With the rollout complete, Nordisk Film Cinemas can now leverage OneCinema’s flagship automated campaign management. The system continuously ingests live programming data to dynamically generate and display digital signage content in real time, perfectly tailored to the film genres showing at each location. This advanced automation radically reduces the manual operational workloads while ensuring that every screen delivers highly relevant, localized content to moviegoers. 

Joachim Schmitt, CEO of OneCinema, added, “Through our cloud-native OneCinema Signage platform, Nordisk now benefits from a highly agile, automated ecosystem that delivers the right content to the right audience. This installation proves that outstanding technology works best when supported by outstanding teamwork.”

OneCinema GmbH, a trusted software partner for over 500 cinemas across 13 countries in Europe and North America, has successfully completed a full, network-wide deployment of their Theater Management System (TMS) to Landmark Cinemas, Canada’s second largest cinema operator and a subsidiary of Kinepolis Group.

Spanning 301 screens across 35 locations, Landmark Cinemas will leverage cloud-based central management, automated content scheduling, and real-time systems monitoring to drive significant operational efficiencies and streamline circuit-wide theater management.

“The benefits of the OneCinema TMS were clear – centralized programming, significantly improved visibility over each site in the circuit, and the ability to create unique playlists for each showtime with ease”, explained Tim Lyons, Senior Manager of Projection and Sound at Landmark Cinemas.

“Since our launch of the OneCinema TMS, we have realized efficiencies in programming and support, while built-in automation handling KDM and content management has allowed us to meet the demands of the guests while simultaneously alleviating the administrative scope of our on-site Theater Managers.”

The OneCinema TMS extends far beyond traditional market capabilities, delivering a uniquely modular platform that unifies signage and on-screen content management from a single point of control. Combined with impression-based target trailering and an exceptionally resilient architecture, OneCinema provides functionality and reliability unmatched by conventional TMS vendors.

Joachim Schmitt, CEO of OneCinema, added, “Building on the successful deployment across all European Kinepolis locations, this effective rollout is a testament to the deep collaboration between our two teams. With the OneCinema TMS installed, Landmark Cinemas now has a powerful, scalable foundation to drive long-term efficiency and deliver an uncompromised, world-class experience for moviegoers across Canada.”

Centralized configuration and an established deployment procedure ensured that the rollout spanning six provinces was completed smoothly and on schedule.

 

OneCinema GmbH, a trusted software partner for over 500 cinemas across 13 countries in Europe and North America, has announced the industry’s first fully integrated cloud platform that combines digital signage management and Theatre Management System (TMS) functionality.

This major technical milestone expands on OneCinema’s leading TMS capabilities for automating daily operations by integrating control over all digital signage. From exterior LED displays and digital posters to lobby menu boards and promotional screens, exhibitors can now manage and schedule content across their entire signage ecosystem from a single dashboard. By seamlessly combining two proven market solutions, TMS and Signage, into a unified cloud-based platform, OneCinema offers unprecedented centralised control from the lobby to the big screen and beyond, eliminating multi-tool complexity and improving efficiency for all users.

In film marketing, for example, scheduling trailers and promotional content for both the auditorium and the foyer traditionally required two separate steps. Now, this can be done in one to save time and ensure a consistent, end-to-end audience experience. TMS and Signage will also remain available as standalone products.

Joachim Schmitt, CEO of OneCinema, announced, “We’re proud to announce the next evolution of cinema technology to the global exhibition industry. By unifying theatre management and digital signage, we’re giving exhibitors greater flexibility and control over their screens and content.”

The OneCinema TMS extends far beyond traditional market capabilities, delivering a uniquely modular platform that automates content, KDMs, pre-show, and playlist management from a single point of control. Combined with impression-based target trailering and an exceptionally resilient architecture, OneCinema provides functionality and reliability unmatched by conventional TMS vendors.

Meanwhile, OneCinema Signage, a fully cloud-native enterprise platform, communicates directly from the cloud to every endpoint with no local server infrastructure required at any site. The platform connects directly to OneCinema Digital Signage players and can run natively on Samsung Smart Signage and LG webOS professional displays.

For more information, please contact Gregory Davies at g.davies@onecinema.de.

Too often we say that the cinema experience begins when the lights go down, when in reality it starts long before a ticket is scanned. When audiences enter the lobby, they encounter ‘the high-stakes decision zone’. Here they’re instructed where to look, what to buy, and how to feel; internally deciding whether the venue itself reflects the experience they paid for.

For exhibitors, this exclusive space, brimming in high-conversion opportunity, represents both the first impression and last opportunity to influence customer behaviour. Yet despite its significance, rarely does the first five minutes of the customer journey receive the same technological focus as the auditorium itself, where millions are spent on experiential upgrades like laser projection, immersive audio and premium seating.

Instead, many lobbies remain underinvested relative to their potential, with digital display systems often perceived as a cost to minimise instead of an asset to maximise. But like popcorn-ready patrons, things are looking up.

Recent industry events have underlined the importance of robust signage systems, evolving the narrative from cost-containment to value creation. One look at Germany’s elite will demonstrate how digital displays are becoming their hardest-working sales team.

Cinedom Led-Wall-Monitors

Visually synchronised omni-channel impact at Cinedom Cologne.

Automated, demographic-driven pricing and promotions

At Cineplex Münster, for example, dynamic menu boards tailor concession offerings throughout the day, seamlessly shifting from morning coffees to evening cocktails. The system also enables automated, demographic-driven pricing and promotions, like advertising a slushy campaign tied to a specific children’s release, without staff intervention.

We’ve also seen at Cinedom in Cologne how lobby and hallway displays can deliver visually synchronised advert creative, such as the promotion of the mobile gaming app REDyPLAY. Powered by Weischer Cinema, this strategy transforms passive viewers into active participants, encouraging audiences to compete for prizes and redeem vouchers.
Meanwhile, at Admiral Filmpalast, high-resolution LCD panels present their daily schedule complete with format and screening information. Designed to preserve the venue’s classic aesthetic, the signs maintain an analogue appearance while automatically syncing with the TMS and POS to ensure accurate, up-to-date listings.

These high-class, high-yield installs clearly define the difference between purpose-built solutions and falling into the consumer-grade trap.

Digital Signage OneCinema

Analogue in appearance but digital in function at Admiral Filmpalast.

In professional settings, digital signage must be reliable, dynamic, and adaptable

Off-the-shelf televisions, USB-driven content loops, and manually updated JPEGs may seem functional on the surface, but these systems are not built for the day-to-day rigour of cinema exhibition. They lack the visual control and durability that a professional aesthetic demands. More importantly, they limit agility, and if your signage isn’t dynamic it can prove a liability.

A failure to connect with the person standing in front of the screen is also a missed sales opportunity, especially if the Friday evening blockbuster crowd are met with children’s mid-afternoon sweet treat combos.

A robust signage solution is having the agility to pivot your proposition in real-time. When dedicated commercial displays are paired with sophisticated content management software, exhibitors can adapt their messaging across every screen for every audience segment. As promotions become timely, the lobby becomes curated rather than incidental.

Andreas Stier OneCinema

Andreas Stier,
Sales-Director at OneCinema

With the integration of Barco’s latest projection technology "HDR by Barco" into the Theater Management System (TMS), OneCinema once again expands the technical compatibility of its system, enabling cinema operators to seamlessly incorporate the latest laser projection into their sound and vision workflows.

Dual-projection workflows can be complex across the industry, and OneCinema’s TMS helps simplify this process. In dual-projection systems, two projectors operate with their own media block. For a show to play correctly, content, playlists, and schedules must always be delivered to the appropriate server - depending on the manufacturer, sometimes only to the primary server, sometimes to the secondary, or to both.

The OneCinema TMS is capable of flexibly controlling which information is transmitted to which server. This foundation enabled a rapid implementation of the requirements for “HDR by Barco”. The integration of Barco’s technology into the OneCinema TMS was carried out via the communication interfaces provided by Barco, ensuring reliable data exchange. As a result, OneCinema customers benefit from the TMS’s high level of automation and reliability from day one, even when adopting newly introduced premium solutions.

An example of a successful implementation is Cineplex Münster, under the management of Ansgar and Anselm Esch. The premium concept “Ultimate.” is being continued at this location, and in the largest auditorium with a screen area of approximately 220 m², the new “HDR by Barco” solution has been deployed for the first time in October 2025. Since this introduction, the OneCinema TMS allows for central control of the two projectors and ensures fully synchronized playlists.

"Our guests expect the best possible cinema experience in the Ultimate. halls, so it was important for us to be among the first movers and integrate Barco HDR. The exceptional added value is not only created by the projectors, but above all by the content graded specifically for HDR – because 'Content is King'," explains
Anselm Esch.
Managing Director of Cineplex Münster, Germany

In daily cinema operations, the value of integrating "HDR by Barco" into the OneCinema TMS becomes clear. "Integration is essential for us, especially when working with dual projection systems. The automated distribution and monitoring of content on the synchronously playing servers are crucial for operational reliability. With OneCinema, we have a partner that works closely with the manufacturers, making the immediate integration of the new system possible. No one wants to go back to manual playlists – not even for a few days," Esch continued.

The integration of Barco's HDR technology demonstrates how closely the system and projection levels work together in the OneCinema ecosystem to make cinema operations more efficient and future-proof.

"It is an excellent example of the level of reliability, time savings, and operational security that can be achieved when projection and TMS are perfectly aligned. We are proud to integrate next-generation technological advancements into everyday cinema operations and to make the preparation of screenings noticeably easier."
Joachim Schmitt
Founder and CEO of OneCinema

If you would like to learn more, please get in touch:

With the latest update to its Theatre Management System (TMS), OneCinema introduces a major technological enhancement that gives cinema operators greater flexibility: automated and fully customizable intermissions for IMAX screenings. This new capability complements existing features such as automatic KDM handling, creation and automation of playlists, scheduled shows, and the automatic distribution and removal of content.

Until now, IMAX screen servers offered only limited options for running screenings with intermissions. “With the new IMAX API, we can now achieve the same level of automation on IMAX screen servers that that customers already enjoy with other server types,”explains Ingo Neumann, Technical Support at OneCinema. “Our TMS controls the entire intermission process - from adjusting auditorium lighting to playing background music, or advertisements, announcements, and the continuation of the film - everything runs automatically, without the need for any manual input.”

The breakthrough lies in the seamless integration of the new IMAX API into OneCinema’s TMS. For cinemas with IMAX auditoriums, this marks another significant step toward complete automation. Intermissions can now be centrally scheduled and rule-based, filled with content, and played in varying lengths or versions - adapted to the time of day and show type.

Technically, the new functionality is based on the updated IMAX API, which for the first time provides commands for dynamic intermission sequences. OneCinema has implemented these new API functions in its TMS, enabling fully automated intermission management in IMAX operations. The intermission feature is currently available for the IMAX server types ICLPS, XT, IDS, and ILPS.

This feature is particularly valuable for long-running blockbusters such as Avatar, as well as for cinemas in Switzerland and the Benelux countries, where intermissions traditionally form part of the show experience.

The solution significantly reduces on-site operational workload and ensures a stable, smooth workflow for all IMAX screenings. OneCinema remains committed to making new technical developments available in its TMS quickly and reliably.

If you would like to learn more, please get in touch:

We are delighted to inform you that as part of our rebranding, we have made some improvements that will further optimize your support experience.


New hotline number:

Our exclusive Premium Support Hotline is now available to you on the number

Please use from now on only this new number.

The telephone service is available to all our customers who have booked Premium Support.

First-class support:


Our dedicated support team is at your disposal from
Monday to Friday between 10:00 and 18:00
both by telephone and in writing.

If our team is not immediately available, you can leave us a voice message with your name, telephone number and your request at any time.
We will then get in touch with you immediately.

Emergency hotline:
Mon-Fri, 6 p.m. - 10 p.m. Sat-Sun, 10 a.m. - 10 p.m.

Note:

The above telephone number is exclusively for Premium Support customers. For general support inquiries, you can only contact our support team by e-mail

Our aim is to offer you the best possible support so that you can concentrate fully on what really matters: Focus on Entertainment. 

Your OneCinema Premium Support Team

EIKONA Cinema Solutions GmbH is now called OneCinema GmbH. With its strategic rebranding, the software company specializing in the cinema industry is not only underlining its commitment to further expanding its global presence.

The central USP of the product portfolio is also firmly anchored in the new brand identity: "Our cloud systems already enable cinema operators and cinema chains to monitor and manage their cinemas efficiently – from a singular, centralized platform, minimizing operational complexities. In other words: We turn 100 cinemas into one. This embodies our rebranding as OneCinema," explains Joachim Schmitt, retaining his role as managing owner post the corporate set-up.

Software innovation meets international expansion

Since its foundation in 2012, OneCinema has quickly become the leading provider in the DACH market, championing the theater management system. The continuously evolving product range now also includes a digital signage system, an automation module for cinema hardware and building technology, and a cloud system for the centralized operation of cinema chains.

The reinforced focus on international markets aligns with the company’s recent milestones, as OneCinema sales manager Andreas Stier explains. "After we were able to gain significant market share in other European countries in the last two years, the further expansion of our international business is only a logical consequence of this success."

The high-performance software solutions are always geared directly to the diverse market and customer needs, as Managing Director Joachim Schmitt explains further: "Our focus is always on cinema operators and their individual requirements and needs. This close exchange enables us to support them with innovative products at the right time."

Rebranding: new brand name and new corporate design

Concurrent with the expansion into global markets, a comprehensive modernization of the brand image unfolds – from the new corporate design to the meaningful brand name to the website relaunch in the upcoming year. In the context of the updated branding, OneCinema seeks to transparently communicate its international positioning, with the logo and website designs reflecting the company's enduring commitment to technological progress.

"Together with our customers and partners, we strive to reduce the complexity of technical cinema management as much as we can. So that cinema operators are able to concentrate on what truly matters to them – delivering their visitors an unforgettable cinematic experience. True to our motto: Focus on Entertainment. That's what OneCinema makes possible," concludes Managing Director Joachim Schmitt.