{"id":2686,"date":"2025-03-27T15:10:07","date_gmt":"2025-03-27T14:10:07","guid":{"rendered":"https:\/\/onecinema.de\/?p=2686"},"modified":"2025-03-29T09:25:10","modified_gmt":"2025-03-29T08:25:10","slug":"casestudy-kinepolis","status":"publish","type":"post","link":"https:\/\/onecinema.de\/en\/news\/casestudy-kinepolis\/","title":{"rendered":"Kinepolis optimizing Cinema Operations with OneCinema"},"content":{"rendered":"
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Case Study<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01. Background<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kinepolis Group<\/strong>\u00a0operates\u00a0110 cinemas<\/strong>\u00a0with\u00a01,144 screens<\/strong>\u00a0and over\u00a0200,000 seats<\/strong>\u00a0across\u00a0Europe and North America<\/strong>. This portfolio grew significantly following acquisitions such as\u00a0Landmark Cinemas (Canada)<\/strong>\u00a0and\u00a0MJR Theatres (USA)<\/strong>, leading to\u00a0complex operational structures. Multiple\u00a0TMS setups, a\u00a0lack of standardized workflows, and\u00a0scattered data sources\u00a0made it difficult to implement\u00a0centralized planning\u00a0or pivot quickly during peak periods.

The business case was clear: a\u00a0future-proof, unified cloud-based TMS<\/strong>\u00a0that could\u00a0reduce errors,\u00a0optimize labor, and\u00a0harmonize scheduling\u00a0and content management processes was urgently needed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Table of Contents<\/strong><\/p>

  1. Background<\/li>
  2. Challenges & Goals<\/li>
  3. Baseline: Pre-OneCinema Workflow for Preshow Management<\/li>
  4. The OneCinema Solution<\/li>
  5. Implementation & Rollout<\/li>
  6. Results<\/li>
  7. Conclusion<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    02. Challenges & Goals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    2.1 Challenges<\/strong><\/p>\n

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    • Decentralized systems<\/strong>: Multiple TMS solutions across different regions, each with unique configurations.<\/li>\n
    • Labor-Intensive Workflows<\/strong>: The same work had to be repeated multiple times in different departments, using various tools and platforms; manual show creation, trailer scheduling, and KDM checks led to high overhead.<\/li>\n
    • Integration Complexity<\/strong>: Distinct local network infrastructures, diverse screen servers, multiple advertising providers.<\/li>\n
    • Error Susceptibility<\/strong>: No unified mechanism to verify whether correct trailers were attached or that all required DCP\/KDM files were in place.<\/li>\n
    • Time-Critical Changes<\/strong>: Lack of real-time updates made last-minute schedule optimizations difficult.<\/li>\n<\/ul>\n

      2.2 To meet these challenges<\/strong><\/p>\n

      OneCinema was selected to deploy its cloud-based TMS across Kinepolis\u2019s cinema network. OneCinema collaborated closely with various Kinepolis teams, including Booking, POS\/Ticketing (Vista), Content, IT & Network, and Projection & Sound, to thoroughly understand current processes and identify optimal workflows. While the core system already met Kinepolis key operational requirements, OneCinema also developed tailored adaptations to further align with Kinepolis specific needs and optimize integration into their existing infrastructure.<\/p>\n

      2.3 Goals<\/strong><\/p>\n

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      • Centralization & Consolidated Architecture<\/strong>: Migrate from fragmented solutions to a single, centrally managed, yet locally adaptable cloud-based platform and deeper API integration between data sources.<\/li>\n
      • Workflow Automation<\/strong>: Eliminate repetitive tasks \u2013 such as playlist creation, trailer assignment, proof-of-play checks, and content distribution.<\/li>\n
      • Reliable Systems & Error Reductions<\/strong>: Guarantee valid DCP\/KDM files are available for each screening, lower risk of canceled shows.<\/li>\n
      • Energy & Cost Savings<\/strong>: Use automation to minimize hardware uptime and storage load, eliminate tedious manual processes, reduce travel for support teams.<\/li>\n
      • Scalable & Future-Proof<\/strong>: Support smooth rollouts in new or acquired territories, avoiding repeated migrations or custom integrations.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        03. Baseline: Pre-OneCinema Workflow for Preshow Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Before adopting OneCinema, Kinepolis relied on separate systems and\u00a0manual efforts for nearly every aspect of preshow and show management:<\/p>

        3.1 Complex Communication<\/strong><\/p>

        • Identical work had to be repeated multiple times in different departments, using various disconnected tools and platforms.<\/li>
        • Back-and-forth\u00a0between central departments and local cinema teams. This often involved phone calls, emails, or even sending updated spreadsheets multiple times a week.<\/li><\/ul>

          3.2 Manual Show Creation<\/strong><\/p>

          • Each cinema site\u00a0manually built\u00a0its shows based on data that arrived via\u00a0email attachments\u00a0or\u00a0spreadsheets from booking, marketing, and advertising teams.<\/li>
          • Projectionists had to match the\u00a0POS schedule\u00a0with predefined templates (Flat, Scope, 3D) and\u00a0manually insert trailers, ads, and other preshow elements. Often, they started by copying a template from a previous show and then updated it clip by clip.<\/li>
          • Last-minute changes\u00a0\u2013 such as swapping a trailer, adjusting lengths, or inserting new ads \u2013 were extremely time-consuming and prone to oversight (e.g. missing critical clips or using outdated versions).<\/li><\/ul>

            3.3 Limited Proof of Play & Verification<\/strong><\/p>

            • The systems in place for verifying whether\u00a0preshow content\u00a0actually played or was shown to the desired audience where complex and time consuming.<\/li>
            • Marketing and content teams\u00a0had to trust local updates or anecdotal feedback to confirm that a trailer received the correct exposure.<\/li><\/ul>

              3.4 Heavy Workload & Errors<\/strong><\/p>

              • The reliance on\u00a0human input\u00a0introduced an elevated risk of\u00a0missing files,\u00a0incorrect versions, or\u00a0out-of-sync KDMs.<\/li>
              • Projectionists frequently spent\u00a0at least one entire day per week and site\u00a0assembling or updating shows \u2013 time that could have been spent on more strategic tasks like equipment maintenance or proactive troubleshooting.<\/li><\/ul>

                Because each site was effectively operating within its own\u00a0localized ecosystem, the company struggled to\u00a0consolidate data,\u00a0enforce consistent standards, or\u00a0leverage comprehensive automation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                04. The OneCinema Solution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                OneCinema delivered a\u00a0cloud-based TMS\u00a0designed to\u00a0centralize\u00a0and\u00a0automate\u00a0Kinepolis\u2019 previously disjointed workflows. Below are the core elements that\u00a0transformed\u00a0Kinepolis\u2019 operations:<\/p>

                4.1 Central Management with Local Adaptation<\/strong><\/p>

                • Unified TMS Architecture<\/strong>: OneCinema provides a\u00a0single platform\u00a0that spans all Kinepolis locations yet remains configurable by country or region.<\/li>
                • Delegated Responsibilities<\/strong>: While the TMS can be centrally controlled, Kinepolis opted to keep everyday operations at a\u00a0country level, granting local teams\u00a0flexibility\u00a0to maintain regional adaptability.<\/li>
                • Win-Win Restructuring<\/strong>: Operational efficiencies have\u00a0freed up cinema operators\u2019 time, allowing them to support the\u00a0central technical team\u00a0for maintenance and interventions. Centralized support teams are organized per region, monitoring not just one but all the sites of the region, checking notifications like KDM\u2019s or content missing and proactively monitoring the screens. This has created a\u00a0win-win scenario\u00a0for Kinepolis: local teams gain\u00a0more engagement\u00a0and job satisfaction, while the central technical team benefits from\u00a0reduced travel\u00a0and\u00a0streamlined operations.<\/li><\/ul>

                  4.2 Automated Preshow Management & Predefined Exposure Targets<\/strong><\/p>

                  • Comprehensive Data Integration<\/strong>: OneCinema automatically retrieves\u00a0POS schedules\u00a0from Vista, links them with\u00a0Kinepolis\u2019s marketing and trailer DCP databases, and communicates directly with\u00a0third-party advertising platforms.<\/li>
                  • Fully Automated Playlist Creation<\/strong>: OneCinema autonomously generates\u00a0SPLs<\/strong>\u00a0(Show Play Lists) directly on cinema screen servers.<\/li>
                  • Rule-Based Trailering<\/strong>: Preshow managers can define criteria – such as age ratings, movie genre, showtime range, or geographic location. The system uses these rules to implement the correct trailers, ads, and interstitials into a SPL without requiring manual edits.<\/li>
                  • Advanced Target Trailering<\/strong>: Kinepolis\u2019 booking teams can specify how many visitors must see a particular trailer by a certain date, in a specific location or region (e.g.,\u00a010,000 viewers\u00a0until the premiere of a movie). Overnight, the TMS reads out the prior day\u2019s ticket sales and then recalculates the\u00a0preshows\u00a0and adjusts trailer placements across all scheduled shows. It autonomously<\/strong>\u00a0rewrites all SPLs,<\/strong> ensuring that the predefined exposure targets are met as precisely as possible – without any manual work<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                    • Proof of Play & Logging<\/strong>:\u00a0Real-time analytics\u00a0confirm which trailers or ads have played, enabling accurate reporting back to\u00a0central marketing teams\u00a0or external advertising partners.<\/li><\/ul>

                      4.3 Content Lifecycle: Automated Content Distribution, Archiving, and Screen Server Cleanup<\/strong><\/p>

                      • Automated Content Distribution & Ingest<\/strong>: Once a show is scheduled, OneCinema scans all connected content sources (local and cloud-based) for\u00a0required DCP files\u00a0and distributes them to the relevant sites and screen servers – no staff intervention\u00a0needed.<\/li>
                      • Archiving & Cleanup on Screen Servers:<\/strong>\u00a0Expired or unused content is automatically removed from screen servers, preventing clutter and reducing storage load. Rules are setup so that any content not needed in the next three days (or more depending on server capacity) is auto-deleted from the screen servers – after a central backup has been created. As a result, Kinepolis reduced screen server storage usage from approximately 80% to 50%<\/strong>, effectively postponing costly hardware upgrades.<\/li>
                      • Priority-Based Distribution<\/strong>:\u00a0High-priority last-minute content\u00a0gets copied first, even pausing or canceling ongoing lower-priority processes, to ensure\u00a0late content\u00a0arrives on time.<\/li><\/ul>

                        4.4 Fallback Mechanisms & Error Reduction<\/strong><\/p>

                        • 24-Hour Check<\/strong>: The TMS verifies that the\u00a0correct DCP\u00a0and a\u00a0valid KDM\u00a0are available in each auditorium a full day before a scheduled screening.<\/li>
                        • Automatic Version Substitution<\/strong>: If the\u00a0preferred version\u00a0of a DCP or KDM is missing or invalid, OneCinema automatically searches the best available, playable alternative that aligns with the\u00a0technical capabilities\u00a0of the room – greatly minimizing show cancellations.<\/li><\/ul>
                          • Multi-Format Optimization<\/strong>: Particularly useful for blockbusters with multiple formats (2D, 3D, various aspect ratios, brightness levels). The TMS picks the ideal version (Flat, Scope, or highest foot-lambert rating) to match each projector\u2019s capabilities. Ensuring a premium visual experience while eliminating the operational challenges of technically demanding titles like Avatar 2.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                            4.5 Hardware Automation & Energy Savings<\/strong><\/p>

                            • Scheduled Power Management<\/strong>: Screens are powered on and off based on the POS schedule, removing the need for staff to\u00a0manually manage hardware\u00a0before and after showtimes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                              • Extended Equipment Lifespan<\/strong>: Reduced hours of operation lessen wear and tear, especially saving on lamp replacements.<\/li>
                              • Lower Operational Costs & Reduced Workload<\/strong>: Less energy consumption and fewer on-site interventions translate into\u00a0notable savings, especially across large networks like Kinepolis. Worktime is reduced and the system makes sure hardware is ready for screenings taking workload from staff.<\/li><\/ul>

                                4.6 User & Rights Management<\/strong><\/p>

                                • Azure Active Directory Integration<\/strong>: Centralized user authentication,\u00a0seamlessly integrated\u00a0with Kinepolis\u2019 existing IT infrastructure.<\/li>
                                • Single Sign-On (SSO) via OpenID Connect<\/strong>: Staff across all regions\u00a0securely access\u00a0OneCinema without juggling multiple credentials.<\/li>
                                • Flexible Access-Level Controls<\/strong>: Precisely defined\u00a0admin,\u00a0projectionist, and\u00a0manager\u00a0roles minimize\u00a0security risks\u00a0and clarify\u00a0user responsibilities.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                  05. Implementation & Rollout<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                  5.1 Phased European Rollout<\/strong><\/p>

                                  • 2021:<\/strong>\u00a0 Pilot launch in\u00a0Switzerland and Luxembourg<\/strong>\u00a0(starting June).<\/li>
                                  • 2022<\/strong>:\u00a0The Netherlands<\/strong>\u00a0(September),\u00a0Belgium<\/strong>\u00a0(October).<\/li>
                                  • 2023<\/strong>:\u00a0France and Spain<\/strong>\u00a0(March to June).<\/li>
                                  • 2024<\/strong>:\u00a0Completion of rollout<\/strong>\u00a0in\u00a0Spain<\/strong>\u00a0(January\/February).<\/li><\/ul>

                                    The\u00a0staggered timeline\u00a0allowed OneCinema\u2019s deployment to\u00a0coincide with network infrastructure upgrades already scheduled independently, ensuring thorough\u00a0onboarding\u00a0of local and country-level teams before the next rollout phase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                    5.2 Extension to Landmark Cinemas (Canada)<\/strong><\/p>

                                    Following the success of OneCinema\u2019s European rollout, Kinepolis decided in\u00a02024\u00a0to extend the solution to\u00a0Landmark Cinemas – Canada\u2019s second-largest cinema operator, boasting\u00a036 locations\u00a0and\u00a0302 screens. The rollout began in\u00a0Fall 2024\u00a0with an initial\u00a0transition of five cinemas, encompassing\u00a0local requirements\u00a0like third-party advertising automation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                                    One of Landmark\u2019s most popular audience-engagement features is<\/strong>\u00a0\u201cShout Out,\u201d<\/strong>\u00a0which allows guests to upload personalized video messages \u2013 ranging from\u00a0birthday greetings\u00a0to\u00a0marriage proposals – for display on the big screen. Because it is such a\u00a0major draw\u00a0for customers, handling each clip (review, approval, and scheduling) used to be time-intensive. Through a\u00a0dedicated API integration\u00a0between Landmark\u2019s Shout Out booking system and OneCinema, the TMS now automatically retrieves approved clips and\u00a0seamlessly embeds\u00a0them into the preshow for the corresponding screening. This streamlined approach greatly\u00a0reduces the manual workload\u00a0and delivers a more\u00a0personalized experience\u00a0to audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                    By late\u00a02025<\/strong>\u00a0and extending into\u00a0early 2026<\/strong>, all remaining Landmark Cinemas across Canada will be\u00a0fully transitioned <\/strong>to OneCinema, following a\u00a0rollout strategy<\/strong>\u00a0similar to Europe\u2019s phased approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                    06. Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                    Nicolas Hamon, Project Lead and Global Head of the Projection & Sound Technology at Kinepolis Group, states:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                                    \u201cWith OneCinema, we\u2019ve streamlined our\u00a0complex technical infrastructure\u00a0and dramatically improved our\u00a0operational workflows – unlocking significant savings in both\u00a0labor and energy. One of the standout features is the\u00a0automated playlist creation, which saves at least one full man-day per week per site and\u00a0minimizes the risk of human error. And that\u2019s just one example of how OneCinema is driving measurable impact across our operations. The system runs with impressive reliability and requires very little manual intervention. When support is needed, OneCinema\u2019s team responds quickly and effectively. By\u00a0automating time-consuming tasks, we’ve not only lowered our labor costs but also freed up our teams to focus on\u00a0higher-value work. On top of that, OneCinema continues to\u00a0innovate and evolve\u00a0its platform, helping us stay\u00a0ahead of the curve\u00a0in cinema technology.\u201d<\/em><\/p>

                                    \u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                    \ud83d\ude80 <\/span>Key Highlights <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                                    • Significant Labor Savings<\/strong>: Automated playlist creation and preshow scheduling alone save each Kinepolis site one full day<\/strong>\u00a0of manual work\u00a0per week<\/strong>.<\/li>
                                    • Reduced Technical & Operational Costs<\/strong>: Lower screen server loads (from ~80% to ~50%) and automated hardware control have postponed\u00a0expensive upgrades\u00a0and cut\u00a0energy use.<\/li>
                                    • Error Prevention & Reliability<\/strong>: Fallback mechanisms, content lifecycle automation, and\u00a0continuous proof-of-play\u00a0checks\u00a0minimize canceled shows.<\/li>
                                    • Centralized Workflow Automation<\/strong>: Once the POS schedule is imported into the TMS,\u00a0Marketing, Ad and Trailer teams\u00a0can simply specify which spots and trailers they want to promote, with the TMS handling\u00a0all subsequent processes like content distribution, playlist creation, cleanup and proof-of-play\u00a0automatically.<\/li>
                                    • Positive Employee Impact<\/strong>: Less time spent on\u00a0repetitive tasks\u00a0allows teams to focus on\u00a0technical maintenance\u00a0and\u00a0strategic planning, boosting overall\u00a0staff satisfaction.<\/li>
                                    • Scalable & Adaptable System<\/strong>:\u00a0Successful rollouts in 7 countries\u00a0demonstrate OneCinema\u2019s\u00a0flexibility\u00a0for various infrastructures and\u00a0local requirements.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
                                      \n\t\t\t\t\t
                                      \n\t\t\t\t
                                      \n\t\t\t\t
                                      \n\t\t\t\t\t

                                      07. Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
                                      \n\t\t\t\t
                                      \n\t\t\t\t\t\t\t\t\t

                                      OneCinema\u2019s\u00a0cloud-based TMS\u00a0has allowed Kinepolis to\u00a0unify\u00a0once-disparate processes, enabling both\u00a0centralized oversight\u00a0and\u00a0local flexibility. By\u00a0automating\u00a0content distribution, trailer scheduling, and hardware management, Kinepolis significantly\u00a0lowered labor costs,\u00a0reduced energy consumption, and\u00a0minimized errors.<\/p>

                                      With\u00a0successful implementations\u00a0in Europe and an ongoing rollout in Canada, OneCinema is poised to remain a\u00a0cornerstone\u00a0of Kinepolis\u2019 future growth – continuously\u00a0evolving\u00a0alongside new market demands while offering a\u00a0flexible,\u00a0user-friendly\u00a0platform for cinema operations that enables high-quality cinema experiences for the audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                                      This study highlights how OneCinema’s solutions have streamlined operations within the Kinepolis network, enhancing efficiency and customer experience.<\/p>","protected":false},"author":4,"featured_media":2502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"\nKinepolis optimizing Cinema Operations with OneCinema - OneCinema<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onecinema.de\/en\/news\/casestudy-kinepolis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kinepolis optimizing Cinema Operations with OneCinema - 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