OneCinema Unifies Cinema Signage and Theatre Management in Industry-First Cloud Platform

Schwarzach am Main, Deutschland 11.06.2026

OneCinema GmbH, a trusted software partner for over 500 cinemas across 13 countries in Europe and North America, has announced the industry’s first fully integrated cloud platform that combines digital signage management and Theatre Management System (TMS) functionality.

This major technical milestone expands on OneCinema’s leading TMS capabilities for automating daily operations by integrating control over all digital signage. From exterior LED displays and digital posters to lobby menu boards and promotional screens, exhibitors can now manage and schedule content across their entire signage ecosystem from a single dashboard. By seamlessly combining two proven market solutions, TMS and Signage, into a unified cloud-based platform, OneCinema offers unprecedented centralised control from the lobby to the big screen and beyond, eliminating multi-tool complexity and improving efficiency for all users.

In film marketing, for example, scheduling trailers and promotional content for both the auditorium and the foyer traditionally required two separate steps. Now, this can be done in one to save time and ensure a consistent, end-to-end audience experience. TMS and Signage will also remain available as standalone products.

Joachim Schmitt, CEO of OneCinema, announced, “We’re proud to announce the next evolution of cinema technology to the global exhibition industry. By unifying theatre management and digital signage, we’re giving exhibitors greater flexibility and control over their screens and content.”

The OneCinema TMS extends far beyond traditional market capabilities, delivering a uniquely modular platform that automates content, KDMs, pre-show, and playlist management from a single point of control. Combined with impression-based target trailering and an exceptionally resilient architecture, OneCinema provides functionality and reliability unmatched by conventional TMS vendors.

Meanwhile, OneCinema Signage, a fully cloud-native enterprise platform, communicates directly from the cloud to every endpoint with no local server infrastructure required at any site. The platform connects directly to OneCinema Digital Signage players and can run natively on Samsung Smart Signage and LG webOS professional displays.

For more information, please contact Gregory Davies at g.davies@onecinema.de.